Clear marketing strategy. Smarter execution. Sustainable growth.
No more spinning wheels. No more scattered efforts.
Just calm clarity—and momentum that lasts.
Structure replaces guesswork.
Story cuts through the noise.
Leadership brings confidence when it matters most.
Brand aligned. Message sharp.
Systems built to scale.
Growth that finally feels doable.
ABOUT
Built for small teams with big vision
Feeling like marketing is all over the place?
When campaigns feel disconnected…
When the message shifts weekly…
When the team is running but nothing feels aligned…
That’s not a failure. That’s a system problem.
Highledge Marketing steps in as a calming, strategic partner—
To untangle the chaos, align your brand with your mission, and turn marketing into a repeatable rhythm that actually drives growth.
No more guesswork. No more reactive campaigns.
Just clear direction, simplified strategy, and scalable systems that fit your team.
Because growth feels better when it’s grounded.
Services
Marketing & Brand Audit
Website analysis, brand identity and messaging review, evaluation of marketing channels, lead generation and nurturing audit, and a key metrics performance overview.
The final deliverable is a professional slide deck with data-driven insights and strategic recommendations.
14 days
$799
Strategy First: Marketing Roadmap
Clarify positioning, messaging, and priorities, and receive a 90-day action plan your team can execute with confidence.
(Pairs perfectly as the on-ramp to Fractional CMO.)
60 days
$7500
Fractional CMO / Director of MarCom
Ongoing senior-level leadership to run marketing with you: quarterly strategy, campaigns, content, analytics, and cross-team collaboration—without the full-time executive cost. (Retainer model.)
Must complete Strategy First: Marketing Roadmap first.
Billed Monthly
$3,500-$6,500
per month depending on need.
Why?
Inside the Highledge Approach
Smart marketing starts with calm clarity—not chaos.
Strategy First, then Tactics
Every move anchored in a plan. No more guessing.
Systems that Scale
Simple, repeatable processes built for real teams.
Calm, Collaborative Leadership
Relational. Strategic. Trusted by small teams to lead with wisdom and momentum.
Build a Marketing System in 7 Steps
Download our free ebook: Seven clear steps. One repeatable strategy. No fluff.
Our Work Process
How It Works
Here’s what you can expect when partnering with us on your journey to solid business growth.
1
Marketing Clarity Call
We identify obstacles, define 6–12 month goals, outline the customer journey, and emphasize the 1–3 highest-impact next moves. You leave with clear direction.
2
Choose Your Starting Path
Begin with either the Marketing & Brand Audit or the Strategy First: Marketing Roadmap. We confirm scope, timeline, and invoice; project work starts upon payment.
3
Build & Execute
We collaborate to complete the project, translating insights into a practical plan, assets, and systems your team can run with.
4
Sustain & Scale
Repeat the cycle for continued momentum—or step into ongoing fractional leadership for steady, data-driven growth.
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TESTIMONIALS
What Clients Say
Partnerships rooted in trust, strategy, and shared purpose often speak for themselves. Here’s what that sounds like.
AI Rivera
CEO, ERH Contracting
What I appreciate most about working with Sarah is that she genuinely understands my industry—and more importantly, she understands me. She doesn’t just throw around marketing language. She listens, interprets, and then recreates what I’m trying to say with a clarity and authenticity that’s rare. I’ve worked with others who just 'yes' me to death and turn out something generic. But with Sarah, it’s different. Our work together feels like a real partnership—collaborative, honest, and deeply thoughtful. She gives meaningful feedback rooted in understanding, not flattery. That sense of truly being heard and building something together is what makes her stand out.
Karen Burns
Assistant Head of School for Advancement, Gould Academy
Working with Sarah at Gould Academy was a pleasure. She kept our projects organized and moving forward, even when things got busy or unexpected challenges came up. Sarah communicates clearly, follows through on what she says, and helps everyone stay focused on the goal. She brings calm energy to the team and finds smart, practical solutions.
Melissa Fogg
Former Director of Annual Giving and Alumni Connections, Carrabassett Valley Academy
Working with Sarah at Carrabassett Valley Academy was fun and productive. She brought calm to the chaos with her enthusiastic leadership and she maintained a clear, repeatable system as the Director of Communications.
Frequently Asked Questions
Here are our answers to the most frequently asked questions
How is a Fractional CMO different from an agency?
A fractional CMO joins leadership, sets strategy, and orchestrates execution across vendors and team members. Agencies typically sell projects or channels; we lead the whole.
Do you only work on tactics?
No—strategy comes first. Then we design the systems and rhythms that keep tactics aligned to revenue goals.
Who do you serve?
Small to mid-sized schools, organizations, and businesses (often $3–10M revenue) that want sustainable growth without a full-time CMO.
Our Blog
The Latest From Highledge Marketing
Deep dive into our latest blog posts, where you’ll find marketing insights and strategies to grow your business.
The Fractional CMO: High-Level Marketing Leadership for Scaling Businesses
For many small to medium-sized business owners, marketing feels like a "black box."
You know you need to grow, and you know that modern tools like GoHighLevel and Generative AI offer incredible potential. But as the founder or CEO, you’re already stretched thin. You’re likely managing a junior team or a handful of freelancers who are "doing the work," but no one is steering the ship.
The result? Inconsistent leads, expensive software you aren't fully using, and a brand that feels a few steps behind where you know it should be.
You don't need another "doer." You need a Fractional CMO: an experienced marketing leader who provides the strategy, systems, and oversight of a full-time executive at a fraction of the cost.
3 Ways a Fractional Partner Stops the "Leak" in Your Marketing
1. We Bridge the AI and Automation Gap
Modern SMBs can’t afford to ignore AI and generative models, but they also can't afford the distraction of every new "shiny object." As your fractional partner, I integrate these tools into your business to drive real efficiency. From automating lead nurture in GoHighLevel to using AI to scale your content production, I build the systems that allow your business to grow without exponentially increasing your headcount.
2. We Move You from "Reactive" to "Revenue-Focused"
Most small businesses market by "whack-a-mole". They're fixing a website today, posting to social media tomorrow, and hoping for the best. A fractional leader implements a Strategy First approach. We perform a Marketing & Brand Audit to see what’s actually working and then build a 12-month roadmap focused on ROI, not just "likes."
3. High-Stakes Project Management
Scaling a business involves complex moves: launching a new product, migrating to a new CRM, or overhauling your content calendar. These projects often stall because everyone is too busy with day-to-day operations. I provide the Project Management muscle to get these initiatives across the finish line on time and on budget.
Smarter Growth, Not Just Faster Growth
In the SMB world, momentum is everything. But that momentum has to be sustainable.
By bringing in fractional leadership, you gain a partner who looks at your marketing through the lens of a business owner. We focus on clarity, structure, and execution so that you can step back from the "marketing chaos" and get back to doing what you do best: running your company.
Contact Us
Schedule a Free Consultation
Are you feeling stuck with your marketing efforts or unsure about the next steps to grow your business? Book a free 30-minute clarity call to explore your challenges and uncover opportunities. During our conversation, we’ll:
Identify obstacles, challenges, or gaps in your current marketing approach.
Discuss your goals and what you’d like to achieve in the next 6-12 months.
Share insights into the customer journey and strategies for impactful growth.
You’ll leave the call with clarity on the highest-impact next step you can take to move your business forward.
No pressure, no sales pitch—just actionable advice tailored to your needs. Let’s chat and get you moving in the right direction!
SERVICES
CONTACT
(207) 495-8164
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