Services
OUR SERVICES
Marketing & Brand Audit
✨ Your marketing team deserves a pause.
Not more noise. Not another campaign. Not another tool.
What you need is a clear-eyed diagnostic.
A moment to step back and ask:
Is our brand really working for us—or just working us?
The Marketing & Brand Audit
is a fast, focused deep dive into your growth engine.
In just 14 days, we surface:
✅ What’s clear
✅ What’s cluttered
✅ Where momentum is leaking
We zoom out to assess:
🧭 Brand positioning
🧠 Audience & messaging clarity
💻 Website, content, email, social, search
🎯 Paid channels (if you’re using them)
🌀 Funnel and journey mapping
📊 Analytics, attribution, and performance data
🛠️ Internal systems — CRM, automation, PM tools
👥 Team workflows & capacity
Inputs include your data, your team’s insights, and a competitive scan—
so recommendations are grounded in reality, not guesswork.
What you get:
📋 A red-yellow-green scorecard
🎯 Prioritized quick wins & strategic bets
⚠️ Risks to address
💡 Channel-specific recs
🔎 A “Decision Filter” to guide what to stop/start/optimize
🗓 A 90-day Action Plan you can implement internally
—or roll into Strategy First for a complete roadmap
The result?
🧘 Calm clarity
🚦 Aligned priorities
📈 A smarter path to sustainable growth
✅ 14 days
💵 $799
📩 Ready when you are.
OUR SERVICES
Strategy First: Marketing Roadmap
🚫 Tired of random acts of marketing?
✨ This focused engagement hits pause on the chaos—
and replaces it with a clear, strategic plan built for your real team.
We start with the big picture:
🎯 Your goals
🔒 Your constraints
🧭 Your positioning, audience, and value prop
🧵 Your story
Then we dig into what’s already working:
✅ Website
✅ Content
✅ Social
Discovery includes:
👂 Stakeholder interviews
📊 Light analytics review
🕵️♀️ Quick competitive scan
Everything is shaped to fit your team, budget, and timeline.
What you get is concrete. Usable. Actionable.
🧩 Simple positioning statement + message house
🧑🎯 Ideal customer snapshots
🗺 Offer + priorities map
📡 Channel selection
And…
📅 A 90-day roadmap:
— 3–5 high-impact initiatives
— Clear owners + milestones
— A working calendar
📈 Recommended KPIs + basic dashboard
✅ A “Start / Stop / Continue” decision filter
🛠 System/process upgrades (CRM, content, automation)
The result?
🧘 Calm clarity
💡 Shared language
🚫 Fewer daily decisions
🚀 Momentum that fits your actual capacity
Run it internally.
Or roll right into fractional CMO support for ongoing execution.
It’s the on-ramp to sustainable growth:
💥 Align the brand
📢 Focus the message
⚙️ Build the system
✅ Move forward with confidence
📆 45–60 days
💵 $7,500
📩 Let's talk.
OUR SERVICES
Fractional CMO / Director of MarCom
Fractional Marketing Leadership
Strategic. Embedded. Scalable.
Without the cost (or constraints) of a full-time hire.
Senior-level leadership on retainer—
Embedded with your team to:
🎯 Set direction
🧭 Align brand + message
💰 Keep marketing tied to revenue
Think: a seasoned head of Marketing & Communications who guides strategy and orchestrates execution—across staff, vendors, and channels.
Day-to-day looks like:
📆 Quarterly planning + OKRs
📣 Campaign calendars with intention
🧠 Weekly leadership syncs
📝 Clear creative briefs that keep everyone rowing in the same direction
Strategy becomes system:
⚙️ CRM + automation hygiene
🧵 Content workflows
📊 Analytics + reporting
🧭 Governance for message + brand integrity
Execution gets consistent.
Teams get coached.
Vendors get managed.
Roadblocks get cleared.
Adjustments get made—*based on data.*
The result?
✅ Consistent execution
📈 Measurable growth
🧘 Less chaos
🧼 Cleaner processes
📂 Documented playbooks
📊 Transparent dashboards + summaries
Support scales up or down as needs evolve.
Teams grow more self-sufficient.
Results compound over time.
🔑 Must complete Strategy First: Marketing Roadmap before starting.
📅 Billed Monthly
💵 $3,500–$6,500/month
📩 Let’s align, then accelerate.
Contact Us
Schedule a Free Consultation
Ready to attract, nurture, and retain your ideal clients? Let’s get started.
SERVICES
CONTACT
(207) 495-8164
SUBSCRIBE TO THE NEWSLETTER
Copyright 2025. Highledge Marketing. All Rights Reserved.