Services

SERVICES

Ways to Work With Us

There are five ways we help small and medium businesses, schools, and non-profit and mission-based organizations:

Fractional CMO / Director of MarCom

Senior-level leadership on retainer. Strategic. Embedded. Scalable. Without the cost (or constraints) of a full-time hire.

Pricing by request (range $3,500-$7,500 per month)

Must complete Strategy First: Marketing Roadmap before starting.

Strategic Leadership

- Establish clear marketing direction and goals.

- Align your brand identity with your core messaging.

- Ensure all marketing activities are tied directly to revenue.

- Provide seasoned leadership to guide strategy and orchestrate execution across staff, vendors, and channels.

Management and Orchestration

- Facilitate quarterly planning and the setting of OKRs.

- Develop intentional campaign calendars to maintain consistency.

- Conduct weekly leadership syncs to keep projects on track.

- Create clear creative briefs to ensure everyone is moving in the same direction.

- Manage vendors and coach internal teams to clear operational roadblocks.

Systems and Results

- Maintain CRM health and marketing automation hygiene.

- Build repeatable content workflows and documented playbooks.

- Establish governance for brand and message integrity.

- Deliver transparent dashboards, analytics, and data-based adjustments.

- Drive measurable growth and cleaner processes that compound over time.

Strategy First: Marketing Roadmap

Tired of random acts of marketing? This focused 60-day engagement hits pause on the chaos, and replaces it with a clear, strategic plan built for your real team.


$7,500

Strategy and Analysis

- Define goals and identify operational constraints.

- Establish positioning, target audience, and value proposition.

- Develop your core brand story.

- Audit existing assets including website, content, email, and social media.

- Conduct stakeholder interviews and analyze competitive landscapes.

- Review analytics to understand current performance.

Deliverables and Tools

- Provide a clear positioning statement and messaging framework.

- Create snapshots of your ideal customer profiles.

- Map out your offers and primary business priorities.

- Select the most effective marketing channels for your goals.

- Build a 90-day roadmap with specific initiatives, owners, and milestones.

- Establish a "Start, Stop, Continue" decision filter for future activities.

- Set up recommended KPIs and a basic performance dashboard.

- Identify necessary upgrades for CRM, content, and automation systems.

Outcomes

- Gain calm clarity and a shared language for your team.

- Reduce the burden of daily decision-making.

- Build momentum that fits your team's actual capacity.

- Create a plan that can be run internally or transitioned into ongoing fractional CMO support.

Marketing & Brand Audit

This is a fast, focused 14-day deep dive into your marketing engine to identify what is working, what is cluttered, and where you are losing momentum.

$799

How It Works

- Comprehensive Assessment: We review brand positioning, messaging clarity, website performance, content, email, social media, and paid channels.

- Systems and Data Review: We analyze your funnel mapping, analytics, CRM health, and team capacity.

- Evidence-Based Insights: Recommendations are grounded in stakeholder interviews, data review, and a competitive scan.

What You Get

- Scorecard: A clear "red-yellow-green" evaluation of your current efforts.

- Actionable Roadmap: A 90-day plan featuring prioritized quick wins and strategic long-term bets.

- Risk Assessment: Identification of critical gaps and channel-specific recommendations.

- Decision Filter: A framework to help your team decide what to start, stop, or optimize.

Engagement Credit: The Marketing and Brand Audit provides a standalone roadmap you can implement internally. If you choose to move forward with a Strategy First engagement, 100% of your Audit investment will be credited toward the Strategy First engagement.

Implementation of GoHighLevel & AI

By automating the right touchpoints and utilizing AI-driven insights, you reduce stress, eliminate "tool fatigue," and free up time for your core business priorities.

Pricing by request

Must complete Marketing & Brand Audit before starting.

Tech-Forward Tools for Human Goals: I specialize in setting up and optimizing GoHighLevel, an all-in-one platform that replaces multiple disconnected tools by consolidating your website, forms, client database, email marketing, SMS automation, and funnel building into a single system. This allows us to capture and nurture leads through sophisticated automated workflows and comprehensive pipeline management.

Furthermore, I leverage deep experience with AI and generative models to streamline these workflows and amplify your creative output without losing your "human" advantage.

The Benefit: Tech that serves your mission, not the other way around.

Content Sprints

We break your large, complex ideas into digestible, actionable insights that build trust and attract high-quality leads who align with your values.

Priced by request (range $399-$1,399 per sprint)

Must complete a Marketing & Brand Audit first

We execute high-impact, 30-day sprints designed to transform your expertise into a library of high-value assets. This isn't just about "posting"; it is about creating a strategic volume of thought leadership and educational content that teaches and inspires.

The Output: You will receive a complete, multi-channel content bundle including four long-form authority articles, a 30-day social media calendar with ready-to-post graphics and captions, and two lead-generating "mini-guides" or checklists tailored to your audience's biggest pain points.

The Benefit: Immediate visibility and authority.

Specialized Project Management

You get high-level project leadership that ensures every detail aligns with your broader strategic goals.

Pricing by request

Must complete a Marketing & Brand Audit first

Sometimes you just need a seasoned leader to get a complex project across the finish line. Whether it's implementing new software, publishing an alumni magazine, building a comprehensive social media plan and content calendar, or other projects, I provide the structure and oversight needed for success.

The Benefit: Professional execution without taxing your internal resources.

Contact Us

Start With a Free Consultation

Ready to attract, nurture, and retain your ideal clients? Let’s get started.

CONTACT

(207) 495-8164

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