Clear marketing strategy. Smarter execution. Sustainable growth.

No more spinning wheels. No more scattered efforts.
Just calm clarity—and momentum that lasts.

Structure replaces guesswork.
Story cuts through the noise.
Leadership brings confidence when it matters most.

Brand aligned. Message sharp.
Systems built to scale.
Growth that finally feels doable.


ABOUT

Built for small teams with big vision

Feeling like marketing is all over the place?

When campaigns feel disconnected…

When the message shifts weekly…

When the team is running but nothing feels aligned…

That’s not a failure. That’s a system problem.

Highledge Marketing steps in as a calming, strategic partner—

To untangle the chaos, align your brand with your mission, and turn marketing into a repeatable rhythm that actually drives growth.

No more guesswork. No more reactive campaigns.

Just clear direction, simplified strategy, and scalable systems that fit your team.

Because growth feels better when it’s grounded.

Services

Marketing & Brand Audit

Website analysis, brand identity and messaging review, evaluation of marketing channels, lead generation and nurturing audit, and a key metrics performance overview.

The final deliverable is a professional slide deck with data-driven insights and strategic recommendations.

14 days

$799

Strategy First: Marketing Roadmap

Clarify positioning, messaging, and priorities, and receive a 90-day action plan your team can execute with confidence.

(Pairs perfectly as the on-ramp to Fractional CMO.)

60 days

$7500

Fractional CMO / Director of MarCom

Ongoing senior-level leadership to run marketing with you: quarterly strategy, campaigns, content, analytics, and cross-team collaboration—without the full-time executive cost. (Retainer model.)

Must complete Strategy First: Marketing Roadmap first.

Billed Monthly

$3,500-$6,500

per month depending on need.

Why?

Inside the Highledge Approach

Smart marketing starts with calm clarity—not chaos.

Strategy First, then Tactics

Every move anchored in a plan. No more guessing.

Systems that Scale

Simple, repeatable processes built for real teams.

Calm, Collaborative Leadership

Relational. Strategic. Trusted by small teams to lead with wisdom and momentum.

Build a Marketing System in 7 Steps

Download our free ebook: Seven clear steps. One repeatable strategy. No fluff.

Our Work Process

How It Works

Here’s what you can expect when partnering with us on your journey to solid business growth.

1

Marketing Clarity Call

We identify obstacles, define 6–12 month goals, outline the customer journey, and emphasize the 1–3 highest-impact next moves. You leave with clear direction.

2

Choose Your Starting Path

Begin with either the Marketing & Brand Audit or the Strategy First: Marketing Roadmap. We confirm scope, timeline, and invoice; project work starts upon payment.

3

Build & Execute

We collaborate to complete the project, translating insights into a practical plan, assets, and systems your team can run with.

4

Sustain & Scale

Repeat the cycle for continued momentum—or step into ongoing fractional leadership for steady, data-driven growth.

Newsletter Sign Up

Stay up-to-date on the latest strategic marketing insights.

TESTIMONIALS

What Clients Say

Partnerships rooted in trust, strategy, and shared purpose often speak for themselves. Here’s what that sounds like.

AI Rivera

CEO, ERH Contracting

What I appreciate most about working with Sarah is that she genuinely understands my industry—and more importantly, she understands me. She doesn’t just throw around marketing language. She listens, interprets, and then recreates what I’m trying to say with a clarity and authenticity that’s rare. I’ve worked with others who just 'yes' me to death and turn out something generic. But with Sarah, it’s different. Our work together feels like a real partnership—collaborative, honest, and deeply thoughtful. She gives meaningful feedback rooted in understanding, not flattery. That sense of truly being heard and building something together is what makes her stand out.

Karen Burns

Assistant Head of School for Advancement, Gould Academy

Working with Sarah at Gould Academy was a pleasure. She kept our projects organized and moving forward, even when things got busy or unexpected challenges came up. Sarah communicates clearly, follows through on what she says, and helps everyone stay focused on the goal. She brings calm energy to the team and finds smart, practical solutions.

Melissa Fogg

Former Director of Annual Giving and Alumni Connections, Carrabassett Valley Academy

Working with Sarah at Carrabassett Valley Academy was fun and productive. She brought calm to the chaos with her enthusiastic leadership and she maintained a clear, repeatable system as the Director of Communications.

Frequently Asked Questions

Here are our answers to the most frequently asked questions

How is a Fractional CMO different from an agency?

A fractional CMO joins leadership, sets strategy, and orchestrates execution across vendors and team members. Agencies typically sell projects or channels; we lead the whole.

Do you only work on tactics?

No—strategy comes first. Then we design the systems and rhythms that keep tactics aligned to revenue goals.

Who do you serve?

Small to mid-sized schools, organizations, and businesses (often $3–10M revenue) that want sustainable growth without a full-time CMO.

Our Blog

The Latest From Highledge Marketing

Deep dive into our latest blog posts, where you’ll find marketing insights and strategies to grow your business.

From Chaos to Clarity: How Highledge Marketing Helps Small Teams Grow with Confidence

From Chaos to Clarity: How Highledge Marketing Helps Small Teams Grow with Confidence

Discover how Highledge Marketing helps small teams transform chaos into clarity through strategic marketing leadership, brand alignment, and systems that scale—without the overwhelm. ...more

About

September 10, 20253 min read

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Contact Us

Schedule a Free Consultation

Are you feeling stuck with your marketing efforts or unsure about the next steps to grow your business? Book a free 30-minute clarity call to explore your challenges and uncover opportunities. During our conversation, we’ll:

  • Identify obstacles, challenges, or gaps in your current marketing approach.

  • Discuss your goals and what you’d like to achieve in the next 6-12 months.

  • Share insights into the customer journey and strategies for impactful growth.

You’ll leave the call with clarity on the highest-impact next step you can take to move your business forward.

No pressure, no sales pitch—just actionable advice tailored to your needs. Let’s chat and get you moving in the right direction!

CONTACT

(207) 495-8164

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