Clear marketing strategy. Smarter execution. Sustainable growth.
No more spinning wheels. No more scattered efforts.
Just calm clarity—and momentum that lasts.
Structure replaces guesswork.
Story cuts through the noise.
Leadership brings confidence when it matters most.
Brand aligned. Message sharp.
Systems built to scale.
Growth that finally feels doable.
ABOUT
Built for small teams with big vision
Feeling like marketing is all over the place?
When campaigns feel disconnected…
When the message shifts weekly…
When the team is running but nothing feels aligned…
That’s not a failure. That’s a system problem.
Highledge Marketing steps in as a calming, strategic partner—
To untangle the chaos, align your brand with your mission, and turn marketing into a repeatable rhythm that actually drives growth.
No more guesswork. No more reactive campaigns.
Just clear direction, simplified strategy, and scalable systems that fit your team.
Because growth feels better when it’s grounded.
Services
Marketing & Brand Audit
Website analysis, brand identity and messaging review, evaluation of marketing channels, lead generation and nurturing audit, and a key metrics performance overview.
The final deliverable is a professional slide deck with data-driven insights and strategic recommendations.
14 days
$799
Strategy First: Marketing Roadmap
Clarify positioning, messaging, and priorities, and receive a 90-day action plan your team can execute with confidence.
(Pairs perfectly as the on-ramp to Fractional CMO.)
60 days
$7500
Fractional CMO / Director of MarCom
Ongoing senior-level leadership to run marketing with you: quarterly strategy, campaigns, content, analytics, and cross-team collaboration—without the full-time executive cost. (Retainer model.)
Must complete Strategy First: Marketing Roadmap first.
Billed Monthly
$3,500-$6,500
per month depending on need.
Why?
Inside the Highledge Approach
Smart marketing starts with calm clarity—not chaos.
Strategy First, then Tactics
Every move anchored in a plan. No more guessing.
Systems that Scale
Simple, repeatable processes built for real teams.
Calm, Collaborative Leadership
Relational. Strategic. Trusted by small teams to lead with wisdom and momentum.
Build a Marketing System in 7 Steps
Download our free ebook: Seven clear steps. One repeatable strategy. No fluff.
Our Work Process
How It Works
Here’s what you can expect when partnering with us on your journey to solid business growth.
1
Marketing Clarity Call
We identify obstacles, define 6–12 month goals, outline the customer journey, and emphasize the 1–3 highest-impact next moves. You leave with clear direction.
2
Choose Your Starting Path
Begin with either the Marketing & Brand Audit or the Strategy First: Marketing Roadmap. We confirm scope, timeline, and invoice; project work starts upon payment.
3
Build & Execute
We collaborate to complete the project, translating insights into a practical plan, assets, and systems your team can run with.
4
Sustain & Scale
Repeat the cycle for continued momentum—or step into ongoing fractional leadership for steady, data-driven growth.
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TESTIMONIALS
What Clients Say
Partnerships rooted in trust, strategy, and shared purpose often speak for themselves. Here’s what that sounds like.
AI Rivera
CEO, ERH Contracting
What I appreciate most about working with Sarah is that she genuinely understands my industry—and more importantly, she understands me. She doesn’t just throw around marketing language. She listens, interprets, and then recreates what I’m trying to say with a clarity and authenticity that’s rare. I’ve worked with others who just 'yes' me to death and turn out something generic. But with Sarah, it’s different. Our work together feels like a real partnership—collaborative, honest, and deeply thoughtful. She gives meaningful feedback rooted in understanding, not flattery. That sense of truly being heard and building something together is what makes her stand out.
Karen Burns
Assistant Head of School for Advancement, Gould Academy
Working with Sarah at Gould Academy was a pleasure. She kept our projects organized and moving forward, even when things got busy or unexpected challenges came up. Sarah communicates clearly, follows through on what she says, and helps everyone stay focused on the goal. She brings calm energy to the team and finds smart, practical solutions.
Melissa Fogg
Former Director of Annual Giving and Alumni Connections, Carrabassett Valley Academy
Working with Sarah at Carrabassett Valley Academy was fun and productive. She brought calm to the chaos with her enthusiastic leadership and she maintained a clear, repeatable system as the Director of Communications.
Frequently Asked Questions
Here are our answers to the most frequently asked questions
How is a Fractional CMO different from an agency?
A fractional CMO joins leadership, sets strategy, and orchestrates execution across vendors and team members. Agencies typically sell projects or channels; we lead the whole.
Do you only work on tactics?
No—strategy comes first. Then we design the systems and rhythms that keep tactics aligned to revenue goals.
Who do you serve?
Small to mid-sized schools, organizations, and businesses (often $3–10M revenue) that want sustainable growth without a full-time CMO.
Our Blog
The Latest From Highledge Marketing
Deep dive into our latest blog posts, where you’ll find marketing insights and strategies to grow your business.
From Chaos to Clarity: How Highledge Marketing Helps Small Teams Grow with Confidence
Running a small marketing team is no small feat.
Whether you're a business leader, school administrator, or nonprofit director, you’re juggling big goals with limited time, limited systems—and sometimes, limited sanity. That’s where I come in.
I’m Sarah Krizo, founder of Highledge Marketing, where I serve as a Fractional Chief Marketing Officer (CMO) for businesses and a Fractional Director of Marketing and Communications for schools and mission-driven institutions.
My work is simple in philosophy, but deep in impact:
Marketing should feel clear, purposeful, and empowering.
Why I Started Highledge Marketing
After 15+ years leading in-house marketing for schools and growing organizations, I noticed a pattern: Small teams doing great things—but without the structure, systems, or strategic leadership to truly thrive.
Too often, marketing becomes reactive. Tactics pile up without strategy. Teams burn out. Leaders feel unclear about what’s working and what’s not.
I started Highledge Marketing to change that.
How I Help: Strategic Support for Small, Mighty Teams
I bridge the gap between marketing and mission. Whether you're in education or business, I help ensure that every touchpoint reflects your values and tells a cohesive, compelling story.
Here’s how I help organizations like yours:
🌟 Strategic Planning
Tailored marketing roadmaps that align with your mission and long-term revenue goals.
🌿 Customer & Family Journey Mapping
From inquiry to lifelong loyalty—every step is optimized for connection and conversion.
🧭 Marketing Leadership
Whether you need a Fractional CMO or a Fractional Director of MarCom, I bring seasoned leadership in a flexible format.
🏫 Education Expertise
Enrollment strategy. Retention communications. Community alignment. I understand how schools thrive—and where they get stuck.
📈 Results-Driven Execution
I focus on high-impact, measurable marketing initiatives that build sustainable momentum.
How I Work: Flexible, Strategic Partnership
Every engagement starts with deep listening—to your team, your audience, and your goals. Through interviews and strategic conversations, we uncover what’s working, what’s missing, and where clarity can unlock growth.
Then, I offer a partnership model that fits your needs:
Good: Project-based or hourly engagements for strategic support.
Better: Ongoing fractional leadership with a monthly retainer—guiding your team or building capacity through hiring and training.
Best: A full partnership model where I lead marketing and manage a custom team of trusted specialists—so you stay focused on the big picture.
Who I Work With
I partner with schools, nonprofits, and businesses that are:
✅ Revenue between $3M–$10M
✅ Missing strategic marketing leadership
✅ Overwhelmed by inconsistent or chaotic marketing
✅ Ready to align marketing with mission and revenue
✅ Eager for clarity, not just campaigns
Whether your title is CEO, Head of School, or Marketing Director, if you're seeking a strategic partner—not just a vendor, we’re probably a good fit.
Why This Work Matters
This isn’t just about email campaigns or enrollment funnels.
It’s about purpose-driven growth—the kind that honors your values, serves your audience well, and helps your team breathe again.
I bring structure and creativity, empathy and leadership. And I walk alongside you as a true partner, not just a provider.
Let’s Talk
Feeling stuck in your marketing? You’re not alone. I’d love to help you find clarity. Let’s bring calm to the chaos—together.
Contact Us
Schedule a Free Consultation
Are you feeling stuck with your marketing efforts or unsure about the next steps to grow your business? Book a free 30-minute clarity call to explore your challenges and uncover opportunities. During our conversation, we’ll:
Identify obstacles, challenges, or gaps in your current marketing approach.
Discuss your goals and what you’d like to achieve in the next 6-12 months.
Share insights into the customer journey and strategies for impactful growth.
You’ll leave the call with clarity on the highest-impact next step you can take to move your business forward.
No pressure, no sales pitch—just actionable advice tailored to your needs. Let’s chat and get you moving in the right direction!
SERVICES
CONTACT
(207) 495-8164
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